WHO SHOULD ATTEND

Lecturers from public and private universities, lecturers from teaching institutes, and researchers who are interested to improve their knowledge on research methodology.

COURSE OVERVIEW

Research is often described as systematic process of inquiry aimed at discovering, interpreting, and revising facts. Research is the term applied to any form of systematic and organized investigation to establish facts or collect information, and is usually related to a problem that need to be solved.

The core concept underlying all research is its methodology. It is not enough to follow the research procedure without an intimate undertanding that research methodology directs the whole endeavor where critical decisions are made and where organizing, planning and directing the whole project take place. The methodology controls the study, dictates the acquisition of the data, arranges them in logical relationships, set up a means of refining the raw data, and finally issues conclusions that lead to an expansion of knowledge.

This course is intended to present the concept and principles of research and to advise how to set out, implement, and complete research project.

OBJECTIVES

• To help participant with the familiarity of all important research terms and concepts

• To provide guidance and integrate ideas towards excellence research

• To encourage and support participant write good report and produce research report

METHODOLOGY

This course is based on a combination of:

• Hands-on & personal coaching for participants

• Lecturers—information & examples

• Participants presentation

• Group discussion

• Individual interaction

PROGRAMME

DAY 1  (3.00 pm to 10.30 pm)

• Overview of research methodology
• Research process and design

DAY 2 (8.30 am to 5.00 pm)

• Writing research proposal
• Evaluating research proposal
• Planning and research strategies
• Research objectives and hypothesis
• Methodology of sampling

DAY 3  (8.30 am to 4.30 pm)

• Instrumentation and procedure of collecting data
• Quantitative and qualitative research
• Research budget and resources
• Research ethics and good conducts

DAY 4  (8.30 am to 12.00 pm)

• Procedure of data analyzing
• Performance evaluation in measuring success
• Reporting and writing

ASSOCIATE PROFESSOR DR ERNEST CYRIL DE RUN—is a lecturer from the Faculty Economics and Business, University Malaysia Sarawak. He obtained his first degree from UKM, and Master and PhD from Waikato and Otago, New Zealand. His specializations are in marketing, promotions, and cross cultural studies. Ernest is extensively published in international scholarly journals and so far, he has published more than 50 articles by various ISI journals. He has conducted extensive training for various governments departments and corporations. He has a high energetic style of presentation that encourages active participation and sustains participants’ interest.